When selecting packaging solutions for your business, think about what impression you want to make with your customers. For example, if you're going to make a positive eco-friendly impression with your customers, make a point to use packaging made from recycled materials.
There are many different types of packaging materials out there, and it can be hard to choose the right ones for your products.
But don't worry! We're here to help.
First, think about what your product is. Is it something that needs to be kept cold? Or hot? Are you going for something light or heavy? Are you looking for something that is scratch-resistant? All these factors will affect which packaging material will work best for your product.
When selling a product, you want to ensure that the packaging is good quality so that your product looks nice and people will want to buy it. For example, if you are selling cookies, you wouldn't want to use a package that is ripped or has stains on it because that would make your cookies look bad, and no one would want to buy them. Choosing packaging that will protect your product and make it look its best is essential.
Here are the most common packaging materials that are being used today:
Rigid Plastic Packaging
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Made from polyethylene terephthalate (PET) plastic or high-density polyethylene (HDPE) plastic. Some of the more common types of rigid packaging are plastic bottles like those used for soda, water, shampoo, lotion, etc.
Paper
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A popular packaging choice used with various types of products, like the paper your butcher uses to wrap meat in. Paper bags, product labels, tissue paper, and other types of paper packaging are available.
Paperboard
Paperboard is thicker and sturdier than paper packaging. This packaging solution is frequently used as the primary package that contains products such as cereal, TV dinners, crackers, etc.
Cardboard/Fiberboard
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Considered as secondary packaging material. They are the most common material to ship products to retailers and consumers. Some businesses also use cardboard and fiberboard for primary packaging for products.
Aluminum
From aluminum foil to aluminum cans, aluminum is also a very popular packaging material used for primary packaging
Glass
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There is still a wide variety of products that are packaged in glass. You will find glass containers for food products like spaghetti sauces and personal care items like perfume and cologne.
With a move for companies to be more eco-friendly, glass is gradually returning because it is fully recyclable and can be reused countless times.
Flexible Plastic Packaging
Made from linear low-density polyethylene (LLDPE) or low-density polyethylene (LDPE). LLDPE is commonly used as shrink wrap, stretch wrap, and other thin plastic packaging types like the plastic wrap used around pallets or the green plastic bags grocery stores make available in the produce section.
From the list above, try to consider these factors on choosing the suitable packaging materials:
- Protection: When selecting packaging materials, ensure your products are protected from damage. This entails selecting solid and durable materials that will not easily break or tear.
- Presentation: Your product's packaging is an excellent opportunity to make a good first impression on potential customers. Choose appealing, eye-catching materials that will best showcase your product.
- Cost: You must, of course, consider the cost of the packaging materials you select. Consider the cost of the protection and presentation that your packaging must provide.
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